admin Why Due Diligence Actually Matters Whether you’re buying a small business, a house, or anything in between, doing your homework first can keep you out of trouble. I once had a friend who bought a local bakery without checking the details—six months later, she found out it owed back taxes and needed new ovens. You … Read more
Nobody wakes up excited to have a tough conversation. We’d all rather skip the awkwardness and keep things smooth. But difficult conversations are part of both work and personal life. Ignoring them usually makes things worse, not better. If we never speak up, unresolved issues pile up. Small problems silently grow into bigger ones. But … Read more
Let’s be honest—most people don’t look forward to difficult conversations. When you know you need to bring up a tough topic with a friend, a colleague, or even your boss, that wave of dread is almost universal. But, here’s the thing: avoiding these talks usually makes things worse, not better. Confident communication can turn those … Read more
Most people know the feeling. You’re deep into a project—and suddenly, an email pops up. Or a coworker asks a quick question. Seconds later, you’re answering a Slack message, and your focus is shot. This is called context switching. Context switching is when you move your attention from one task to another before finishing the … Read more
If you spend time around product people or marketers, you’ll start to hear the term “positioning tear-down” come up. It’s pretty simple. A positioning tear-down is just a structured way to break down how a company, brand, or product presents itself—and who it’s meant to appeal to. Basically, you take a popular brand or an … Read more
Building a product is expensive—and for a lot of small businesses, the biggest expense is just getting started. Say you finally designed something you think people will want, but the manufacturer wants the money upfront. That’s where preorders come in. Preorders aren’t a magic solution, but they’re a real strategy, especially for funding that difficult … Read more